61. Untitled Walter Dill Scott (1869 1955) Student of Wundt, went into advertising andmotivation (efficiency). Wrote Theory and practice of advertising (1903). http://psychology.uww.edu/eamon/216/Notes/BriefHist.htm

62. Cambridge University Library: Templewood Papers Buccleuch, Walter John MontagueDouglas-Scott, 8th Duke of Citrine, Walter McLennon,1st Baron (1887-1983), V6(1). Dill, Field Marshal Sir John Greer (1881-1944 http://www.lib.cam.ac.uk/MSS/Templewood/tena1.html

CAMBRIDGE UNIVERSITY LIBRARY: Department of Manuscripts TEMPLEWOOD PAPERS Index Names Beginning with A Names Beginning with B Names Beginning with C Names Beginning with D ... Names Beginning with Z A Abdul Hamid, II:8(22) Aberdare of Duffryn, Clarence Napier Bruce, 3rd Baron (1885-1957), XVII:12(28-29) Aberdeen, John Campbell Gordon, 1st Marquess of (1847-1934), IX:1(42), FamP:9(32) Ackerley, Joe Randolph (1896-1967), XVII:1(7), XVII:1(11), XVII:1(15) Acland, Adelaide Clementine (d. 1941), FamP:6(79) Acland, Arthur Herbert Dyke (1847-1926), FamP:9(8) Acland, Beatrice (1864-1942), FamP:6(100) Acland, Peter D., V:7(6), V:7(8), XII:1(60); (letters to) V:7(13), XII:1(94) Acland-Hood, Sir Alexander Fuller, see 1st Baron St Audries Acland-Hood, Helena Augusta Charlotte Constance (1860-1950), VIII:5b(92) Adam, Maj. William Augustus (1885-1940), IX:1(22) Adams, Samuel Vyvyan T. (1900-1951), XVI:2(3) Addison, Sir Joseph (1879-1953), CabII:4(17) Adeane of Stamfordham, Michael Edward Adeane, Baron (1910-1984), RF:6(69), RF:6(70-71), RF:6(77), RF:6(80-81), RF:6(83), RF:6(89), RF:6(91), RF:6(94) RF:6(101); (letters to) XVII:9(24-25), And:10(50), RF:6(68), RF:6(76), RF:6(78), RF:6(82), RF:6(88), RF:6(95), RF:6(100) Admiralty, IX:3(2), IX:3(4-5), IX:3(15-18), IX:5(45)

63. PROJECT GUTENBERG - Catalog By Author - Index - Scott, Walter Copyright© 19711998 Project Gutenberg PROMO.NET - All rights reserved.Web Site Designed and Administered by Pietro Di Miceli http://www.informika.ru/text/books/gutenb/gutind/TEMP/i-_scott_walter_dill_.html

64. Classics In Psychology 1–10; for Scott’s obituary, see Strong, EK, Jr. (1954–5). Walter DillScott 1869–1955. American Journal of Psychology, 67–8, 682–3. http://www.thoemmes.com/psych/scott.htm

Classics in Psychology Robert H. Wozniak - Bryn Mawr College Walter Dill Scott: The Psychology of Advertising (1908) One of the most important new developments in turn-of-the-century psychology was the beginning application of psychological theory and method to problems of everyday life. For the first time, issues in vocational guidance, mental health, child rearing, education, law, and business were subjected to systematic psychological analysis. While not the first to apply the new scientific psychology to the study of business practices, Walter Dill Scott was one of the most influential figures in this movement. His contributions, which spanned a period of more than 40 years, dealt with topics ranging from the psychology of advertising, sales, and public speaking, to personnel selection, classification, assessment, and management. Scott's earliest work was in the psychology of advertising. At the time, advertising executives were divided on the most effective approach to advertising design. The prevailing view was that consumers were rational. Given information about the product and reasons why it should be purchased, they would respond appropriately. The minority view held that consumer response to advertising was non-rational. To be effective, advertising had to make a strong impression, appealing less to readers' understanding than to their wishes and desires.

65. Biographical Dictionary Of Management leader and philosopher 1869–1951 Herbert N. Casson Writer and consultant 1869–1955Walter Dill Scott Psychologist and writer on advertising 1869–1957 http://www.thoemmes.com/dictionaries/bdm_chrono.htm

Biographical Dictionary of Management Chronological list of entries fl. c. 2000 bc–1800 bc Ana-é Businesswoman c. 1900 bc–1875 bc Pusu-ken International business manager c. 1520 bc Anonymous Author of Duties of the Vizier (1325? bc–1241 bc) Ramose Scribe (13th century bc) Neferhotep the Elder Tomb builder and foreman c. 1300 bc Sinaranu International business owner-manager fl. 891 bc–859 bc Itobaal Priest-king of Tyre 7th century bc Guanzi Writer on economics and philosophy 640 bc–561 bc? Solon of Athens Entrepreneur and political leader 6th century bc Laozi Philosopher and sage 551 bc–479 bc Confucius Philosopher and sage fl. c. 4th century bc Sunzi Writer on military strategy 400 bc?–350 bc? Pasion of Athens Banker 384 bc–322 bc Demosthenes of Athens Orator and politician fl. c. 321 bc– c. 296 bc Kautilya Philosopher c. 280 bc–233 bc Han Feizi Philosopher fl.

66. NELSON'S ENCYCLOPEDIA MSS. 1, 9, 1946, from Hermann Joseph Muller, 18901967, biologist, to WalterDill Scott, 1869-1955, university president; two letters, Nov. http://www.indiana.edu/~liblilly/lilly/mss/html/nelsons.html

67. The Lost Continent Of Black Death, The _ The Dancing Mania, by Hecker, JFC (Justus Friedrich Carl), 17951850Black Dwarf, The, by Scott, Walter, Sir, 1771-1832 Black Experience In http://www.lost.co.nz/main/library/gutenlist.html

68. Ftp.rootsweb.com/pub/usgenweb/nd/stutsman/funeral/sect3a-f.txt Lulu, Mrs 1875 1960 XVIII83 Brophy Walter T. 1874 Diggins Elmer 1870 1952 XIV-150Dill Jeremiah Lewis Lucinda 1865 1957 XVII-180 Eckman Scott Frederick 1960 http://ftp.rootsweb.com/pub/usgenweb/nd/stutsman/funeral/sect3a-f.txt

69. CHAPTER 21 50 He was certainly one of the founders, but must share title with Walter DillScott (1869 1955) in America and, as we have seen, William Stern in Europe. http://core.ecu.edu/psyc/evansr/EVANS21.htm

Chapter 21 Utility in Psychology: The Rise of Applied Psychology The orthodox psychologies, those psychologies that made use of or at least recognized the value of experimentation in the study of mind, were purist in their prescriptions. Wundt, Titchener, Brentano, James as well as Angell, all sought to understand the nature of mental life. While they differed on the details of how this was possible, they all agreed that psychology was a scientific discipline, for better or worse. The utility of the knowledge obtained in this pursuit was of little concern. The belief, exemplified by Titchener, was that once the scientific facts of mind were understood, the applications would come of themselves. Because of Titchener's intention for psychology to become a fundamental science, along with physics and biology, he pressed for a model in academic psychology similar to that found in the academic physics and biology of his day. Those fundamental sciences, made careful distinction between their pure, theoretical function and that of utility. Applied physics was not a significant part of the physicist's work.

70. Ñòàòüè èç æóðíàë Òà Ëà ÑÊÎÏ The summary for this Russian page contains characters that cannot be correctly displayed in this language/character set. http://www.soc.pu.ru:8101/publications/telescope/d_0001b.shtml

Ladies Home Journal and Saturday Evening Post , èçäàâàâøèõñÿ âûäàþùèìñÿ èçäàòåëåì è ôèëàíòðîïîì Ñàéðóñîì Êóðòèñîì (Cyrus Curtis, 1850 - 1933), îòâåëè ïî÷òè 60% ñâîåãî ïðîñòðàíñòâà ïîä ðåêëàìó. È îí, è åãî ðåêëàìîäàòåëè áûëè çàèíòåðåñîâàíû â òîì, ÷òîáû çíàòü, êòî ÷èòàåò æóðíàëû, ÷òî ëþäåé èíòåðåñóåò ïðåæäå âñåãî è êàê ÷òåíèå æóðíàëà âëèÿåò íà ïîêóïàòåëüñêóþ àêòèâíîñòü. Âîïðîñû òðåáîâàëè îòâåòà, è â Curtis Publishing Company Country Gentleman, Ladies Home Journal Department Store Lines Automobiles Sabetha Êåì æå áûë ×àðëç Ïàðëèí, ïðè æèçíè íàçâàííûé “îòöîì” àìåðèêàíñêèõ èññëåäîâàíèé ðûíêà? Îòìåòèì, ÷òî íåñìîòðÿ íà âûñîêîå ïðèçíàíèå çàñëóã Ïàðëèíà â ñòàíîâëåíèè íàóêè î ðûíêå, ïóáëèêàöèè î åãî æèçíè âåñüìà ñêóïû è èõ êðàéíå ìàëî. Íèæå èñïîëüçîâàíû áèîãðàôè÷åñêèå ìàòåðèàëû, êîòîðûå ëþáåçíî ïðåäîñòàâèë íàì Doug Ward, â 1996 ãîäó ïîëó÷èâøèé Ph.D. çà ïåðâîå ñåðüåçíîå èññëåäîâàíèå î Ïàðëèíå. ×àðëç Ïàðëèí (Charles Coolidge Parlin, 1872-1942) ðîäèëñÿ â íåáîëüøîì ãîðîäêå øòàòà Âèñêîíñèí.  øêîëå îí ó÷èëñÿ áëåñòÿùå, åãî íàçûâàëè “õîäÿ÷åé ýíöèêëîïåäèåé”.  1889 ãîäó îí ïîñòóïèë â University of Wisconsin  1892 ãîäó èñòîðèê Ðè÷àðä Èëè (Richard T. Ely, 1854-1943), ïîëó÷èâøèé îáðàçîâàíèå â åéäåëüáåðãå è áîëåå äåñÿòè ëåò ïðåïîäàâàâøèé ïîëèòè÷åñêóþ ýêîíîìèêó â

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